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SXSW Goes Crazy for Doodles

by Enochadmin

The South by Southwest pageant returned this 12 months to Austin, Texas.



AUSTIN, Texas—The froth was lit. Backlit.

The return of South by Southwest this 12 months has been a principally muted affair. The one main queue—wrapped across the block most days—has been to get right into a warehouse decked out with fluorescent observe lighting to have a good time “Doodles,” a group of NFTs. Inside, there was one other lengthy line, for cappuccino artwork within the form (a time period for use fairly loosely) of a Doodle.

Is it even enjoyable anymore to make enjoyable of NFTs? “I feel NFTs are usually cringe,” mentioned Doodles co-founder Evan Keast, sporting a Doodles T-shirt contained in the Doodles exhibition, whereas the scent of Doodles noodles wafted round.

Mr. Keast has made oodles from Doodles. A consultant mentioned some $300 million of the NFTs have modified arms—and the creators nab a 2.5% reduce of every transaction. At South by Southwest, the corporate hosted a not-so-secret social gathering headlined by the D.J. Diplo. To attain an invitation, attendees wanted to buy a Doodle for round $25,000.

Nope, undoubtedly no froth on this market.

Write to Rob Copeland at rob.copeland@wsj.com

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