Home History How A WWII Banana Shortage Changed The Course of Twinkie History

How A WWII Banana Shortage Changed The Course of Twinkie History

by Enochadmin

Is there something sweeter — actually or figuratively — than biting into the plastic-wrapped chemical compound of luxuriously spongey cake with vanilla cream that may be a Twinkie?

Maybe not. However the authentic Hostess delicacy was as soon as one thing else completely. The preservative-filled dessert that many as soon as believed might withstand nuclear war received its begin as a banana cream shortcake, till World Struggle II modified every thing.

In 1930, a baker named James Dewar started experimenting whereas serving as supervisor of Continental Baking Firm’s Chicago space plant in River Forest, in response to the Chicago Tribune. He needed to show that shortbread might serve a function outdoors strawberry shortcake.

“The financial system was getting tight, and the corporate wanted to come back out with one other low-priced merchandise,” he instructed the paper. “We had been already promoting these little finger truffles through the strawberry season for shortcake, however the pans we baked them in sat idle aside from that six-week season.”

Whereas in St. Louis on a piece journey, Dewar noticed a billboard for “Twinkle Toe Footwear,” and thus discovered the identify for his compact confections.

However they weren’t filled with a chemical vanilla-cream heart. Dewar’s desserts had been made with actual bananas and cream — no preservatives or synthetic flavors.

Bombing throughout World Struggle II made the shipping of bananas and oranges throughout oceans significantly treacherous. In consequence, Dewar was pressured to change his recipe from banana to the way more accessible vanilla.

As time went on, the commercialization of packaged desserts proliferated, and Twinkies grew to become much more widespread however a lot much less… do-it-yourself. And although bananas grew to become extensively accessible once more after the struggle, Dewar’s delicacies didn’t deviate from the vanilla cream taste that has develop into so well-loved by the zeitgeist.

In 2007, Hostess briefly reintroduced the banana Twinkie, however the novel treats had a brief run — one which actually didn‘t stand the check of time… or a nuclear holocaust.


Initially printed on Military Times, our sister publication.

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