Home History D-Day Plus $: Does the Commercialization of Normandy Disrespect the Legacy of the Landings?

D-Day Plus $: Does the Commercialization of Normandy Disrespect the Legacy of the Landings?

by Enochadmin

Fat-biking on Omaha Seaside?” a fellow vacationer muttered subsequent to me this previous April as we stood dealing with the English Channel that when ran crimson with Allied blood. “What’s subsequent, dust biking at Auschwitz?”  

He wasn’t far off.  

With a technology entranced by TikTok, Instagram and different such timesucks, memorials, battle websites and re-enactors have been looking for methods to have interaction youthful generations to not solely impart data however to remain related and operating. 

Their answer, it appears, is to frame on trivializing the hardships that these troopers, sailors, and airmen endure and underestimate the intelligence of those that select to go to these hallowed grounds — cue D-Day: A Millennials Guide — in a single fell swoop. 

It additionally begs the query: When does commemoration cross over to commercialization? When does a spot of reverence not stay protected?  


“Take a gradual look on the horizon surrounding the crescent-shaped seaside referred to as “Omaha Purple” in Normandy. It’s an attention-grabbing panorama. In all that huge perimeter you will notice no level the place the ocean meets the sky. Ships of all sizes — battlewagons, destroyers, carriers, LSTs, different touchdown craft, launches, military “geese” — solidly fill the water. The sight is spectacular, wonderful, however loses some majesty to the reminiscence of the day earlier than, whenever you climbed into one of many box-like touchdown craft among the many our bodies of those that had gone earlier than and crouched the eight uneventful miles to the French shore.”  — D-Day veteran Gordan Hearne, 1948. 

Now imagine taking in that sight in for the cool, cool price of 15 euros as you tear up and down the Omaha Red beachhead on your fat-bike. 

“You sit numbly and marvel at the extraordinary redness of lifeblood, and, as the constriction starts in your gut, you know fear. As the craft’s ramp lowers you somehow get reaction from motor nerves, you move ahead, acting apart from yourself, scarcely hearing the officer’s periodic “Go … go … go ….” You push yourself out into waist-deep water, wondering if you should take the waterproofing off your M1, wishing there were cover, for the first time feeling the nakedness of the battlefield, where you are so alone, so much the prey of human fear and terror, that the shore seems to move ahead.” — Hearne, 1948.

For just 20 euros you can have an hourlong BMX “Pumptrack”-supervised session as you overlook the coast the place 2,400 Individuals have been killed or wounded. 

For some, the considered vacationer cyclists high-fiving one another on the very sands the place their grandfathers bled out from German bullet wounds is akin to a different assault — this one on propriety itself. 


The commercialization of the Normandy shoreline has not gone unnoticed by residents and surviving veterans themselves — with many placing up a struggle. 

Initiatives are underway like Homage to Heroes, which is about to have an 800-seat theater for an “immersive” expertise that may amalgamate reside actors and archival footage to inform the story of the Normandy invasion. 

“We requested ourselves, ‘How can we make some type of legacy for our children first to recollect what occurred in Normandy throughout World Conflict II?’ At present yow will discover films, TV reveals and books in regards to the struggle, however there is no such thing as a present telling the story of those males,” Roberto Ciurleo, certainly one of three co-producers on the venture, told NBC News


Critics of the venture liken it to one thing akin to D-Day Disney, nevertheless. 

“The struggle shouldn’t be a present. It’s historical past, and you will need to respect individuals who gave their life for freedom,” mentioned 100-year-old veteran Leon Gautier, a former French marine with the Kieffer commandos who fought with the British on D-Day. 

“They need cash for historical past, and we don’t conform to that,” he advised NBC Information. 

The Nationwide 4th Infantry Division Affiliation agreed, sending a letter of opposition to the venture in October 2020, saying it’s “appalling” that “anybody would take into account turning the sacred grounds of Normandy right into a revenue targeted amusement park.” 

Regardless of this, Homage to Heroes is about to open in 2024 — the eightieth anniversary of Operation Overlord — to the tune of 58 million. 


The commercialization quandary that plagues the shores of Normandy appear to be common. 

A memorial museum at Babyn Yar, a forested ravine on the outskirts of Kyiv the place 33,771 Jewish civilians have been massacred within the span of two days, has drawn controversy over one other proposed “immersive” plan that some critics contend would solely be disturbing to guests. 

Unveiling his plan within the fall of 2019, controversial Russian filmmaker Ilya Khrzhanovsky said that every customer would fill out a questionnaire and take a psychological check upon getting into the museum. A pc algorithm would then assign every particular person the position of executioner, collaborator or sufferer, and the museum expertise could be tailor-made accordingly, Khrzhanovsky mentioned.

Guests may put on digital actuality goggles as they’re led down blacked-out corridors, whereas “so-called deep pretend know-how may present video re-enactments of the horror with the guests’ personal faces pasted onto characters within the scenes. The presentation notes the know-how is used to create ‘pretend movie star pornographic movies’ however is likely to be repurposed for Holocaust remembrance,” based on the New York Times.  

The presentation notes that the museum’s purpose is to create a “difficult and generally surprising emotional journey with moral selections at its core.” 

In April 2020, Dieter Bogner, an Austrian artwork historian and main museum design specialist, wrote a heated resignation letter, saying the “core exhibit dangerously approaches the impression of a Holocaust Disney.” 

Because the Russian invasion of Ukraine, plans for the museum have been placed on maintain.  


For some, the road between remembrance and leisure has more and more change into perilously skinny. Will shock worth or good old style enjoyable on a fat-bike change the “staid” expertise of somber reflection?

Whereas new methods of historic engagement in a digital age are definitely welcome, the impulse for greater and higher along side the Second World Conflict ought to maybe be tempered — if not outright condemned.  

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